Simple, transparent pricing

Start free. Upgrade when you're ready. No hidden fees, no long-term contracts.

FREE FOREVER

Therapist Directory Listing

Get discovered by clients. No card required. No time limit.

£0

forever

Create your listing Learn more about free tier

Public therapist directory listing
SEO-optimised profile page
Basic profile management
Contact form for enquiries
Visible to clients searching hoito
No credit card required

FREE FOREVER

Room Owner Directory Listing

List your therapy rooms and receive enquiries from therapists. No card required.

£0

forever

List your rooms free Learn more about free tier

Public room directory listing
Room photos and descriptions
Enquiry form for therapists
Your own listing URL
Visible to therapists searching hoito
No credit card required

STUDENTS & TRAINEES

Trainee Therapist Account

Full practice management for therapy students and trainee counsellors.

£0

while training

Start trainee account

Everything in the free tier
Client records & session notes
Scheduling & calendar
Custom intake forms
Unlimited 1:1 video sessions
Clinical will
Automatic upgrade to full plan when qualified

Note: Valid student ID or proof of enrollment required. Limited to students on BACP-accredited courses or equivalent. Automatically converts to full therapist plan upon qualification.

Room Owner

For therapy room operators managing multiple rooms and therapists.

£18/mo

Unlimited rooms across unlimited sites
Visual booking board
Automatic invoicing
Utilisation analytics
Per-therapist pricing rules
Direct therapist booking (optional approval)
Therapist onboarding & document collection
Multi-site management from one dashboard

Start free trial

Therapist

Full practice management for private practice therapists.

£18/mo

or £180/year (save £36)

Everything in Free, plus:
Client records & session notes
Scheduling & calendar
Stripe payment integration
Custom intake forms
Client portal
Unlimited 1:1 video sessions
Clinical will feature
Calendar sync (Google, Outlook)

Start free trial

Trainee therapists: Free until qualified. Upgrade to full therapist plan when you finish training.

Free vs Paid Comparison

Feature	Free	Paid
Public directory listing
SEO-optimised profile
Client contact form
Calendar & scheduling
Client records
Session notes
Video sessions
Online payments (Stripe)
Intake forms
Client portal
Clinical will
Calendar sync

How We Compare

Counselling Directory

£24.50/mo

Large directory trafficDirectory listing onlyNo practice toolsNo room bookingNo video

WriteUpp

From £24/mo + VAT

Practice managementNo directoryNo room bookingVideo costs extraGeneric healthcare focus

Therapeuta

From £15/mo

Room booking focusRoom booking onlyNo practice managementNo therapist directory

Kiku

£6.99-16.99/mo

Practice managementNo room bookingNo video sessionsNo free tier

hoito

From £0/mo

DirectoryRoom BookingPractice ManagementVideoClinical Will

Pricing FAQ

Do I need a card for the free tier?

No. The free tier requires no payment information. Create your listing and get discovered by clients at no cost.

Can I cancel anytime?

Yes. All paid plans are monthly rolling with no long-term contracts. Cancel anytime and keep access until the end of your billing period.

What happens to my data if I cancel?

You can export everything — clients, notes, bookings, and invoices — before you leave. We retain data for 30 days after cancellation, then permanently delete it.

Is VAT included?

Prices exclude VAT. hoito is not currently VAT registered, so no VAT will be added to your subscription.

Start free today

No credit card required. Upgrade when you're ready.

Create your free account